Observation and adaptation, essential for breaking into China

https://business.lesechos.fr/entrepreneurs/internationaliser-exporter/0703501003730-l-observation-et-l-adaptation-indispensables-pour-percer-en-chine-351353.php

In a book published by Dunod, Sandrine Zerbib explores “dragon tactics”, the original skills developed by the best Chinese companies in their domestic market. A source of lessons for Western entrepreneurs tempted by the Middle Kingdom.