China has just implemented a new regulation on personal data protection. What does this new framework change in concrete terms?
The law was passed this summer and came into force on November 1st. In the space of a few months, the country has gone from a total artistic blur in terms of private data management to one of the strictest regulations in the world.
As a warning sign, several applications have been sanctioned, or even closed, since the beginning of 2021.
What are the consequences of this new regulation for brands, and in particular for non-Chinese brands?
This was the subject of my talk on BFM Business, from Shanghai. Thank you Erwan MORICE for this new invitation on the set of Chine Eco.