I’m always glad to discuss consumption trends, regulations and competitive landscape in China. This was the subject of a webinar hosted by HSBC and it was a great pleasure to speak with Magnus Grimeland, founder and CEO of Antler. In this video, I briefly explain the impact of the pandemic and health measures as well…
26
Jul
Jul
Back to school will be full of surprises! And there are some announcements that are extremely pleasing to share. My book Dragon Tactics, co-written with Aldo Spaanjaars, will be published in French this autumn by Dunod. Many thanks to BMF TV for letting me relay this good news. I’ll tell you more when the time…
06
Jul
Jul
This new concept is not the easiest in the world to grasp. Its very definition is not easy. But we’re trying 👉 A metaverse networks different immersive, interconnected virtual environments in which many people can interact with each other, and with digital objects, while operating virtual representations – or avatars – of themselves. What’s the…
29
Jun
Jun
The answer is yes 🚀 Proof by 9 with Shein, whose story I briefly tell in this mini-podcast. Working hand in hand with Tiktok, Shein entered the lives of young people in record time and exploded worldwide. 💥 Addressing young people in their own language, responding to their constant need for novelty and leveraging digital…
21
Jun
Jun
The Chinese way of management is shaking up our habits. I share today a new specificity of Chinese leadership… 👉 … the influence of family culture within companies. 💡 This is one of the main lessons I learned from China in terms of personnel management. And this is what I miss the most outside China…
20
Jun
Jun
Sandrine Zerbib, founder of Full Jet, and co-author of “Dragon Tactics” which is expected to be published in French at the end of August, took a look at China and the metaverse in the China Eco program presented by Erwan Morice. The concept is not the easiest in the world to grasp. A metaverse is a…
07
Jun
Jun
To understand success, it is sometimes useful to talk about failure. Following the release of our book Dragon Tactics, I recently participated in a webinar organised from Shanghai by the European Union Chamber of Commerce in China, together with Aldo Spaanjaar. Adaptation, agility and flexibility, in a context of high global uncertainty, were at the…
29
Apr
Apr
Even before the conflict in the Ukraine, the world had entered a new era of uncertainty. Covid 19
disruptions merely added to climate change challenges, a new geopolitical situation with the rise of China
and rapid digitization. This powerful combination of factors of uncertainty is putting increasing strain on
traditional business operating models.
Dragon Tactics, written by 2 China veterans – Aldo Spaanjaars and Sandrine Zerbib, makes the case that
Chinese entrepreneurs have only known uncertainty.
24
Mar
Mar
We are in an era where uncertainties are becoming key components of our environment. Despite these challenges, Chinese entrepreneurs have been successful in developing major companies. What are the secrets to their successes? Providing answers to this and many other related questions is the core of “𝐃𝐫𝐚𝐠𝐨𝐧 𝐓𝐚𝐜𝐭𝐢𝐜𝐬”. Aldo Spaanjaars and I joined forces to…
11
Mar
Mar
For Western or foreign brands that desire to do business in China, achieving success requires learning some of the skills that Chinese entrepreneurs have been able to successfully master. From my years of experience in living and doing business in China, understanding the market, as well as consumer behaviour, have proven to be vital ingredients…