RFI – Exchange with Stéphane Lagarde on the international economic news.

Appearance on the set of Radio France Internationale, in  Bruno Faure‘s program, Eco d’Ici, Eco d’Ailleurs The exchange with Stéphane Lagarde, online from Beijing as part of this program dedicated to international economic news, was dense and rich. Journalist and correspondent on the spot, Stéphane Lagarde is fond of Asia and I admit that we…

Sandrine Zerbib on BFM TV: The successes and failures of companies that have tackled the Chinese market.

China is an example of strategy and success. And when companies fail within this very special market, the reasons for those failures are often instructive. These practices clearly show what works 🚀… and what doesn’t ❌That’s the whole value of example and counter-example 😇Huawei, Carrefour, L’Oréal, Sandrine Zerbib discusses some examples of successes and failures on the…

Interview with Delphine Levêque, Editorial Director of Dunod, September 2022

Interview with Delphine Levêque, editorial director of the economics, management andmanagement department of the Dunod publishing house, for agreeing to come back on the genesis of the publication ofthe genesis of the publication of “Dragon Tactics” in French, notably on the way a publishing house works and itsrelationship with the authors.

WHAT CHINESE ENTREPRENEURS CAN TEACH US ABOUT THRIVING IN UNCERTAINTY

Interview of the authors with Paul French in the China-Britain Business Council magazine about the book Dragon Tactics.  Aldo Spaanjaars and Sandrine Zerbib had the opportunity to discuss here the management culture in China and some of the typical strategies of business leaders. Fascinated by the management intelligence that they have observed for 30 years, it was also necessary to…

Interview d’Aldo Spaanjaars au Leiden Asia Centre

“Les entrepreneurs et les chefs d’entreprise sont confrontés à une nouvelle ère d’imprévisibilité et d’incertitude.incertitude. Covid-19. Ukraine. Prix de l’énergie. Défis climatiques. Numérisation et robotisation rapides. Et tout celadans un paysage géopolitique entièrement nouveau. Pourquoi les entrepreneurs chinois s’en sortent-ils si bien ? La réponse la plus simple est la suivante : ils n’ont jamais…

David Baverez’s “Rising Sun” column : What Chinese managers can teach us

In the highly uncertain world ahead, Western managers would do well to learn from their Chinese counterparts for their ability to adapt and their speed of execution. https://lexpansion.lexpress.fr/actualite-economique/ce-que-les-patrons-chinois-ont-a-nous-apprendre-sur-la-gestion-du-chaos_2179742.html

The new économiste I Analysis of Chinese management culture, unlike in the West

Paul-Henri Moinet’s analysis bounces off what Sandrine Zerbib develops in the book with Aldo Spaanjaars.book with Aldo Spaanjaars, and it’s gratifying to see the conversation continue with echoeswith echoes from other writers passionate about the same subject: the culture and way of working ofin China. Excerpt 👇🏼 “The Chinese conception of business reverses many Western…