In mid-September, the American giant inaugurated an 80,000-square-meter site that combines a roasting plant, an integrated distribution center and an immersive experience center. Called the “China Coffee Innovation Park”, this $220 million project is Starbucks’ biggest investment outside the United States. And this model of vertical integration “from bean to cup” has no equivalent anywhere…
13
Oct
Oct
Consumer Centricity in Action on October 17th, from 2pm to 3pm (China Time) / 8am – 9am (Paris time) Digital+ Summit 2023 is the first installment of an annual digital summit for China-focused marketing, retail, and technology leaders, taking place in Shanghai on October 18th, 2023. It is dedicated to fostering consumer centricity, implementing emerging technologies,…
15
Sep
Sep
Rather than saying no outright, the Chinese prefer to try many things and then judge. They experiment. So when asked: would you be prepared to replace your boss with an artificial intelligence? It all depends for whom. In China, you’ll get more yeses than in Europe. In fact, China is home to the first female…
14
Sep
Sep
Entrepreneurs are facing a new era of tremendous unpredictability and uncertainty. Covid-19. Ukraine. Energy prices. Climate challenges. Rapid digitization and robotization. And all that in a fully new geopolitical landscape. Why are Chinese entrepreneurs coping so well? The simplest answer is … they never had it easy! They have always had extremely uncertain and unpredictable…
29
Aug
Aug
Volatility – Uncertainty – Complexity – Ambiguity Welcome to the VUCA word. This acronym perfectly describes the situation of change and unpredictability we are facing. It has even become the new norm in the business world. Did you know that this acronym is already 35 years old ? It develops an approach and a philosophy…
02
Aug
Aug
It was an honour to be the guests of coach and speaker David Lancefield‘s podcast. How do Chinese entrepreneurs run their business and manage their companies in today’s China? ✳️ “Much of the management thinking and practices we use comes from Western companies. This episode fills this gap by delving into what it takes for companies to…
28
Jun
Jun
What is business like in China? How does it work in Europe? What forms of hierarchy are at work, and what is the place and role of the manager?
Press release
Actu Retail I Sandrine Zerbib (Full Jet) : “The strength of Chinese companies lies in their ability to listen to consumers”.
27
Jun
Jun
Actu Retail gave me the space to develop my ideas and share my experience of China. ➡️ Why I wanted to write Dragon Tactics with Aldo Spaanjaars, why international brands succeed and others fail in China, what is the essence of the philosophy of change, how do Chinese bosses behave, what will become of corporate…
26
Jun
Jun
Sandrine Zerbib, the former President of Adidas Greater China and a leading e-commerce expert, shares her insights on establishing Adidas in China in the 90s. She discusses the evolving preferences of Chinese consumers, their growing desire for entertainment, their demand for swift access to new products, and the importance of large social commerce platforms. Her…