En 2019, Carrefour, le géant français de la distribution, a dû admettre sa défaite en Chine et a vendu ses activités chinoises au conglomérat local Suning. Un véritable tournant dans le commerce de détail en Chine, car Carrefour a été très prospère et rentable pendant près de deux décennies. Principales raisons de l’échec. Un manque…

Since I first wrote about the fan economy and the reasons behind it a few months ago, things have turned upside down. The first significant blow to the fan economy was the ban on celebrity ranking lists. This celebrity ranking ban led to the removal of 150,000 pieces of “harmful online content” and the punishment…

Dans l’article du Jing Daily que je reporte ici, Glyn Atwal donne quelques bonnes raisons pour lesquelles de nombreuses entreprises de mode échouent en Chine. Sous-estimation de la concurrence locale, manque de rapidité, manque de nouveauté, méconnaissance des consommateurs locaux et absence de nécessité de développer des stratégies adaptées au contexte local. Bien que les…

What’s the private domain in China, and what does it have to do with E-commerce? During the pandemic, brands and retailers increasingly turned to digital channels to compensate for offline retail losses. Private traffic is a way for brands to collect and own first-hand data, thus gaining more control over the customer experience – creating…

Given the recent developments around private enterprises in China and in particular many of them listed abroad, I believe it to be worthwhile to reshare this article. Many (business)people in the West don’t get China; Many have wrongly assumed that economic freedoms would go hand in hand with a smaller role of the Government as…

The last 4 and half years have seen the rise from scratch of a new market leader in Cosmetic Beauty in China. In such a short period of time, Perfect Diary was able to capture the attention of Gen Z and become the leader of online sales in cosmetics. But how did it manage to…