In Dragon Tactics, Aldo Spaanjaars and Sandrine Zerbib make a compelling case, that in a rapidly digitising and increasingly uncertain and unpredictable global business environment, there is much to learn from successful Chinese entrepreneurs.
01
Mar
Mar
How did world-renowned Chinese companies like Haier, Huawei, Alibaba (and many others) become successful so quickly in one of the world’s most unpredictable, hyper-competitive markets? Informed by decades of living and working in China, Aldo Spaanjaars and I joined forces to share our combined experiences on what goes into navigating the local uncertainties that frustrate…
01
Mar
Mar
The factors of uncertainty are multiplying and we have lost the reassuring notion of normality. The idea is not to sink into a paralysing fear, but rather to become aware of this new state of affairs so that we can find tools to move forward in this context. It is possible, it is a question…
23
Feb
Feb
China has just implemented a new regulation on personal data protection. What does this new framework change in concrete terms?
The law was passed this summer and came into force on November 1st. In the space of a few months, the country has gone from a total artistic blur in terms of private data management to one of the strictest regulations in the world.
19
Feb
Feb
In China, there’s a generation gap, every three years, they say. Having spent the weekend to reacquaint myself with Shanghai’s retail scene, it struck me how young most shoppers are. Especially compared to my latest experiences in the Netherlands and Germany. Although it hit me, it did NOT come as a surprise. In China, younger…
17
Feb
Feb
Having now established my career of over 30 years in China, I can look back at how unexpected my arrival was. Before my remarkable encounter with Robert Louis-Dreyfus, which subsequently led to my arrival in China to work with @Adidas, my career was shaping up to go in a very different direction. In this clip,…
11
Feb
Feb
When I arrived in China, I was met with a remarkable difference from what we see today. In this conversation between Aldo Spaanjaars and myself to discuss the learnings from our latest book “𝐃𝐫𝐚𝐠𝐨𝐧 𝐓𝐚𝐜𝐭𝐢𝐜𝐬”, I shared some of my early impressions of China, from the enticing nature of Chinese entrepreneurs to their seemingly overly ambitious development…
11
Feb
Feb
The Chinese economy had shone in 2020, when it emerged from the crisis ahead of all other countries in the world. 2021 is marked by a slowdown: growth in China is losing color. A phenomenon to be followed closely for the impact it may have on the Chinese market and on the global recovery. For…
06
Feb
Feb
Le lendemain du jour où la Chine, et de plus en plus le reste du monde, se sont trouvés sous le coup de l’extravagance des achats en ligne du Double 11, le jour des célibataires, il est tout à fait approprié de mettre une fois de plus en lumière l’infrastructure phénoménale du commerce de détail…
30
Jan
Jan
Why and how the profound changes in consumer habits are shaping a totally new relationship with digital and consumption? What strategies should brands develop? Buying is now a journey that we make while sitting in front of our smartphone, from home, in public transport… An immobile but virtually nomadic act! Once loyal to one or…