Category Archives: Press release

Who, better than the readers, can talk about a book? Through the video mini-series “They read, they liked”, we give them the floor. Here is the first episode of this little series with the interview and the benevolent observations of David Baverez.

Interview with Delphine Levêque, editorial director of the economics, management andmanagement department of the Dunod publishing house, for agreeing to come back on the genesis of the publication ofthe genesis of the publication of “Dragon Tactics” in French, notably on the way a publishing house works and itsrelationship with the authors.

Interview of the authors with Paul French in the China-Britain Business Council magazine about the book Dragon Tactics.  Aldo Spaanjaars and Sandrine Zerbib had the opportunity to discuss here the management culture in China and some of the typical strategies of business leaders. Fascinated by the management intelligence that they have observed for 30 years, it was also necessary to…

“Les entrepreneurs et les chefs d’entreprise sont confrontés à une nouvelle ère d’imprévisibilité et d’incertitude.incertitude. Covid-19. Ukraine. Prix de l’énergie. Défis climatiques. Numérisation et robotisation rapides. Et tout celadans un paysage géopolitique entièrement nouveau. Pourquoi les entrepreneurs chinois s’en sortent-ils si bien ? La réponse la plus simple est la suivante : ils n’ont jamais…

In the highly uncertain world ahead, Western managers would do well to learn from their Chinese counterparts for their ability to adapt and their speed of execution. https://lexpansion.lexpress.fr/actualite-economique/ce-que-les-patrons-chinois-ont-a-nous-apprendre-sur-la-gestion-du-chaos_2179742.html

Paul-Henri Moinet’s analysis bounces off what Sandrine Zerbib develops in the book with Aldo Spaanjaars.book with Aldo Spaanjaars, and it’s gratifying to see the conversation continue with echoeswith echoes from other writers passionate about the same subject: the culture and way of working ofin China. Excerpt 👇🏼 “The Chinese conception of business reverses many Western…

Back to school will be full of surprises! And there are some announcements that are extremely pleasing to share. My book Dragon Tactics, co-written with Aldo Spaanjaars, will be published in French this autumn by Dunod. Many thanks to BMF TV for letting me relay this good news. I’ll tell you more when the time…

Sandrine Zerbib, founder of Full Jet, and co-author of “Dragon Tactics” which is expected to be published in French at the end of August, took a look at China and the metaverse in the China Eco program presented by Erwan Morice. The concept is not the easiest in the world to grasp. A metaverse is a…

Even before the conflict in the Ukraine, the world had entered a new era of uncertainty. Covid 19
disruptions merely added to climate change challenges, a new geopolitical situation with the rise of China
and rapid digitization. This powerful combination of factors of uncertainty is putting increasing strain on
traditional business operating models.
Dragon Tactics, written by 2 China veterans – Aldo Spaanjaars and Sandrine Zerbib, makes the case that
Chinese entrepreneurs have only known uncertainty.

In Dragon Tactics, Aldo Spaanjaars and Sandrine Zerbib make a compelling case, that in a rapidly digitising and increasingly uncertain and unpredictable global business environment, there is much to learn from successful Chinese entrepreneurs.