Category Archives: Press release

https://trends.levif.be/entreprises/comment-se-developper-dans-un-monde-chaotique-lexperience-des-patrons-chinois/

https://www.lefigaro.fr/societes/mieux-cerner-le-dragon-pour-s-implanter-en-chine-20221023

https://trends.levif.be/economie/entreprises/comment-se-developper-dans-un-monde-chaotique-l-experience-des-patrons-chinois/article-normal-1600297.html

The success of Chinese companies is the envy of many. How to succeed in China? To answer this question, Ali Laïdi welcomes Sandrine Zerbib, a Frenchwoman who has been living in China for 25 years and is the co-author of the book “Dragon Tactics: the tactics of Chinese entrepreneurs to better lead in uncertainty”. “Talking…

🔹 3 adjectifs pour définir le profil des chefs d’entreprise chinois ?Brillants, volontaires, visionnaires.  🔹 Leur plus grande qualité ? Leur capacité d’observation.  Ils utilisent la data à fond pour comprendre leurs marchés et les consommateurs. En Occident, on nous a appris à bien penser, à être analytiques. En Chine on leur a appris à bien observer. Ils…

To read: “Dragon tactics” by Sandrine Zerbib and Aldo Spaanjaars (Editions DUNOD), which explains the success of Chinese management from #WeChat to #Shein. We were delighted to host Sandrine Zerbib at #ConversationsFRAsie2022. She spoke on #Globalization vs #Fragmentation and discussed with the rest of the panel how collaboration in a melting pot of cultures leads…

Appearance on the set of Radio France Internationale, in  Bruno Faure‘s program, Eco d’Ici, Eco d’Ailleurs The exchange with Stéphane Lagarde, online from Beijing as part of this program dedicated to international economic news, was dense and rich. Journalist and correspondent on the spot, Stéphane Lagarde is fond of Asia and I admit that we…

Behind the reining in of companies is a realignment of technology with the country’s strategic interests. https://lexpansion.lexpress.fr/high-tech/moins-de-tiktok-plus-de-quantique-en-chine-un-secteur-de-la-tech-sous-controle_2181429.html

Ten years after coming to power, the Chinese leader is about to embark on a historic third term. Many indicators are currently in the red, but he is aiming very far. https://www.lexpress.fr/actualite/monde/asie/chine-apres-dix-ans-de-regne-le-vrai-visage-de-xi-jinping_2181607.html

China is an example of strategy and success. And when companies fail within this very special market, the reasons for those failures are often instructive. These practices clearly show what works 🚀… and what doesn’t ❌That’s the whole value of example and counter-example 😇Huawei, Carrefour, L’Oréal, Sandrine Zerbib discusses some examples of successes and failures on the…