Author Archives: dragontactics

This new concept is not the easiest in the world to grasp. Its very definition is not easy. But we’re trying 👉 A metaverse networks different immersive, interconnected virtual environments in which many people can interact with each other, and with digital objects, while operating virtual representations – or avatars – of themselves. What’s the…

The answer is yes 🚀 Proof by 9 with Shein, whose story I briefly tell in this mini-podcast. Working hand in hand with Tiktok, Shein entered the lives of young people in record time and exploded worldwide. 💥 Addressing young people in their own language, responding to their constant need for novelty and leveraging digital…

The Chinese way of management is shaking up our habits.   I share today a new specificity of Chinese leadership… 👉 … the influence of family culture within companies. 💡   This is one of the main lessons I learned from China in terms of personnel management. And this is what I miss the most outside China…

To understand success, it is sometimes useful to talk about failure.  Following the release of our book Dragon Tactics, I recently participated in a webinar organised from Shanghai by the European Union Chamber of Commerce in China, together with Aldo Spaanjaar.   ​​Adaptation, agility and flexibility, in a context of high global uncertainty, were at the…

We are in an era where uncertainties are becoming key components of our environment. Despite these challenges, Chinese entrepreneurs have been successful in developing major companies. What are the secrets to their successes? Providing answers to this and many other related questions is the core of “𝐃𝐫𝐚𝐠𝐨𝐧 𝐓𝐚𝐜𝐭𝐢𝐜𝐬”. Aldo Spaanjaars and I joined forces to…

For Western or foreign brands that desire to do business in China, achieving success requires learning some of the skills that Chinese entrepreneurs have been able to successfully master.   From my years of experience in living and doing business in China, understanding the market, as well as consumer behaviour, have proven to be vital ingredients…

How did world-renowned Chinese companies like Haier, Huawei, Alibaba (and many others) become successful so quickly in one of the world’s most unpredictable, hyper-competitive markets?   Informed by decades of living and working in China, Aldo Spaanjaars and I joined forces to share our combined experiences on what goes into navigating the local uncertainties that frustrate…