Author Archives: dragontactics

https://ww.fashionnetwork.com/news/Podcast-sandrine-zerbib-analyses-the-chinese-market-s-evolution-since-the-1990s,1456368.html

Last episode of the series “They read, they liked” following the publication of the French version of Dragon Tactics by Dunod.

Jonathan Siboni, China expert, helps brands to grow in China with his startup Luxurynsight and shares his point of view in a few words after reading the book.

https://trends.levif.be/entreprises/comment-se-developper-dans-un-monde-chaotique-lexperience-des-patrons-chinois/

https://www.lefigaro.fr/societes/mieux-cerner-le-dragon-pour-s-implanter-en-chine-20221023

https://trends.levif.be/economie/entreprises/comment-se-developper-dans-un-monde-chaotique-l-experience-des-patrons-chinois/article-normal-1600297.html

The success of Chinese companies is the envy of many. How to succeed in China? To answer this question, Ali Laïdi welcomes Sandrine Zerbib, a Frenchwoman who has been living in China for 25 years and is the co-author of the book “Dragon Tactics: the tactics of Chinese entrepreneurs to better lead in uncertainty”. “Talking…

🔹 3 adjectifs pour définir le profil des chefs d’entreprise chinois ?Brillants, volontaires, visionnaires.  🔹 Leur plus grande qualité ? Leur capacité d’observation.  Ils utilisent la data à fond pour comprendre leurs marchés et les consommateurs. En Occident, on nous a appris à bien penser, à être analytiques. En Chine on leur a appris à bien observer. Ils…

To read: “Dragon tactics” by Sandrine Zerbib and Aldo Spaanjaars (Editions DUNOD), which explains the success of Chinese management from #WeChat to #Shein. We were delighted to host Sandrine Zerbib at #ConversationsFRAsie2022. She spoke on #Globalization vs #Fragmentation and discussed with the rest of the panel how collaboration in a melting pot of cultures leads…

Appearance on the set of Radio France Internationale, in  Bruno Faure‘s program, Eco d’Ici, Eco d’Ailleurs The exchange with Stéphane Lagarde, online from Beijing as part of this program dedicated to international economic news, was dense and rich. Journalist and correspondent on the spot, Stéphane Lagarde is fond of Asia and I admit that we…