Author Archives: dragontactics

I’ve finally found China 😀 It was an immense pleasure and an intense, contrasting experience. I was so looking forward to being able to reach the country again to carry out an assessment of the situation on my own, in the field, and to see all my friends and old and new colleagues again. To…

This week, following his careful reading of Dragon Tactics, I am honored to share the perception of François Candelon, Managing Director and Senior Partner of The Boston Consulting Group (BCG) and Global Director of BCG Henderson Institute.

Marie-Hélène Caillol (leap): “We want to help companies plug in their GPS for the future”.

Is the Chinese market still of interest? By Aldo Spaanjaars What opportunities are there for multinational companies in China? I recently read a very interesting paper published by the McKinsey Global Institute, called “The China Imperative for Multinational Companies.” Meanwhile, I invite you to watch the video below, in which I have brought together their…

After three years of pandemics, Beijing’s draconian policies have put a damper on its economic ambitions. And while the country now intends to turn the tide, its strategy of moving upmarket will not succeed overnight.

Cette semaine, rencontre avec Sandrine Zerbib. Avec plus de 30 ans d’expérience dans le secteur de la consommation en Chine, notamment en développant l’activité d’Adidas en Chine où elle en était présidente avant de devenir PDG du groupe chinois Dongxiang et de créer sa propre entreprise dans le commerce électronique, entreprise aujourd’hui vendue, elle nous parle de son livre « Dragon Tactics » co-écrit avec Aldo Spaanjaars. On l’écoute.