Author Archives: dragontactics

What’s the private domain in China, and what does it have to do with E-commerce? During the pandemic, brands and retailers increasingly turned to digital channels to compensate for offline retail losses. Private traffic is a way for brands to collect and own first-hand data, thus gaining more control over the customer experience – creating…

Given the recent developments around private enterprises in China and in particular many of them listed abroad, I believe it to be worthwhile to reshare this article. Many (business)people in the West don’t get China; Many have wrongly assumed that economic freedoms would go hand in hand with a smaller role of the Government as…

The last 4 and half years have seen the rise from scratch of a new market leader in Cosmetic Beauty in China. In such a short period of time, Perfect Diary was able to capture the attention of Gen Z and become the leader of online sales in cosmetics. But how did it manage to…