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Sandrine Zerbib, the former President of Adidas Greater China and a leading e-commerce expert, shares her insights on establishing Adidas in China in the 90s. She discusses the evolving preferences of Chinese consumers, their growing desire for entertainment, their demand for swift access to new products, and the importance of large social commerce platforms.
Her insights are invaluable for understanding the future of e-commerce, both in China and globally. We learned a lot, and we hope you will enjoy listening.